THE FUTURE OF RETAIL

MY ROLE:  Strategy & Planning  |  User Research  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Dzuy Lihn, Mathieu Vignau  |  UX - Stephen Kurshner  |  Visual Design - Alex Ho
AGENCY:  RED Interactive

PROJECT GOAL:  Samsung wanted to completely reinvent and innovate the retail experience for their 837 space in New York City’s Meatpacking District. Samsung 837 brings together VR installations, live performances, interactive product displays and home automation to demonstrate the power of Samsung’s innovative ecosystem. Our solution was to create an app that facilitates the guests experience through the physical space and encourage interaction with the various experiences.

THE FUTURE OF RETAIL

MY ROLE:  Strategy & Planning  |  User Research  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Dzuy Lihn, Mathieu Vignau  |  UX - Stephen Kurshner  |  Visual Design - Alex Ho
AGENCY:  RED Interactive

PROJECT GOAL:  Samsung wanted to completely reinvent and innovate the retail experience for their 837 space in New York City’s Meatpacking District. Samsung 837 brings together VR installations, live performances, interactive product displays and home automation to demonstrate the power of Samsung’s innovative ecosystem. Our solution was to create an app that facilitates the guests experience through the physical space and encourage interaction.

THE FUTURE OF RETAIL

MY ROLE:  Strategy & Planning  |  User Research  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Dzuy Lihn, Mathieu Vignau  |  UX - Stephen Kurshner  |  Visual Design - Alex Ho
AGENCY:  RED Interactive

PROJECT GOAL:  Samsung wanted to completely reinvent and innovate the retail experience for their 837 space in New York City’s Meatpacking District. Samsung 837 brings together VR installations, live performances, interactive product displays and home automation to demonstrate the power of Samsung’s innovative ecosystem. Our solution was to create an app that facilitates the guests experience through the physical space and encourage interaction.

THE FUTURE OF RETAIL

MY ROLE:  Strategy & Planning  |  User Research  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Dzuy Lihn, Mathieu Vignau  |  UX - Stephen Kurshner  |  Visual Design - Alex Ho
AGENCY:  RED Interactive

PROJECT GOAL:  Samsung wanted to completely reinvent and innovate the retail experience for their 837 space in New York City’s Meatpacking District. Samsung 837 brings together VR installations, live performances, interactive product displays and home automation to demonstrate the power of Samsung’s innovative ecosystem. Our solution was to create an app that facilitates the guests experience through the physical space and encourage interaction.

THE FUTURE
OF RETAIL

MY ROLE:  Strategy & Planning  |  User Research  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Dzuy Lihn, Mathieu Vignau  |  UX - Stephen Kurshner  |  Visual Design - Alex Ho
AGENCY:  RED Interactive

PROJECT GOAL:  Samsung wanted to completely reinvent and innovate the retail experience for their 837 space in New York City’s Meatpacking District. Samsung 837 brings together VR installations, live performances, interactive product displays and home automation to demonstrate the power of Samsung’s innovative ecosystem. Our solution was to create an app that facilitates the guests experience through the physical space and encourage interaction.

THE APPROACH

We developed 3 core strategic tenants to address the needs of different customers: Provide Guidance, Encourage Exploration, and to Be Engaging. This came to life as an interactive Android mobile app that takes visitors of Samsung 837 on an exploratory journey that compliments the innovation throughout the space.

As part of discovery and requirements gathering, we held an all-day workshop with core members of the Samsung team to align around the goal, initial journey, key features, and visual direction.

THE APPROACH

We developed 3 core strategic tenants to address the needs of different customers: Provide Guidance, Encourage Exploration, and to Be Engaging. This came to life as an interactive Android mobile app that takes visitors of Samsung 837 on an exploratory journey that compliments the innovation throughout the space.

As part of discovery and requirements gathering, we held an all-day workshop with core members of the Samsung team to align around the goal, initial journey, key features, and visual direction.

THE APPROACH

We developed 3 core strategic tenants to address the needs of different customers: Provide Guidance, Encourage Exploration, and to Be Engaging. This came to life as an interactive Android mobile app that takes visitors of Samsung 837 on an exploratory journey that compliments the innovation throughout the space.

As part of discovery and requirements gathering, we held an all-day workshop with core members of the Samsung team to align around the goal, initial journey, key features, and visual direction.

THE APPROACH

We developed 3 core strategic tenants to address the needs of different customers: Provide Guidance, Encourage Exploration, and to Be Engaging. This came to life as an interactive Android mobile app that takes visitors of Samsung 837 on an exploratory journey that compliments the innovation throughout the space.

As part of discovery and requirements gathering, we held an all-day workshop with core members of the Samsung team to align around the goal, initial journey, key features, and visual direction.

THE APPROACH

We developed 3 core strategic tenants to address the needs of different customers: Provide Guidance, Encourage Exploration, and to Be Engaging. This came to life as an interactive Android mobile app that takes visitors of Samsung 837 on an exploratory journey that compliments the innovation throughout the space.

As part of discovery and requirements gathering, we held an all-day workshop with core members of the Samsung team to align around the goal, initial journey, key features, and visual direction.

USER EXPERIENCE & ORGANIZATIONAL MODEL

As the product started to take shape, we leveraged beacon technology, dynamic content managed via CMS, and a live camera “Explore” mode to immerse visitors into the Samsung world. As visitors enter Samsung 837, a brand ambassador will greet and introduce them to the GS9 and the Explore 837 app experience.

USER EXPERIENCE & ORGANIZATIONAL MODEL

As the product started to take shape, we leveraged beacon technology, dynamic content managed via CMS, and a live camera “Explore” mode to immerse visitors into the Samsung world. As visitors enter Samsung 837, a brand ambassador will greet and introduce them to the GS9 and the Explore 837 app experience.

USER EXPERIENCE & ORGANIZATIONAL MODEL

As the product started to take shape, we leveraged beacon technology, dynamic content managed via CMS, and a live camera “Explore” mode to immerse visitors into the Samsung world. As visitors enter Samsung 837, a brand ambassador will greet and introduce them to the GS9 and the Explore 837 app experience.

USER EXPERIENCE & ORGANIZATIONAL MODEL

As the product started to take shape, we leveraged beacon technology, dynamic content managed via CMS, and a live camera “Explore” mode to immerse visitors into the Samsung world. As visitors enter Samsung 837, a brand ambassador will greet and introduce them to the GS9 and the Explore 837 app experience.

USER EXPERIENCE & ORGANIZATIONAL MODEL

As the product started to take shape, we leveraged beacon technology, dynamic content managed via CMS, and a live camera “Explore” mode to immerse visitors into the Samsung world. As visitors enter Samsung 837, a brand ambassador will greet and introduce them to the GS9 and the Explore 837 app experience.

ADDITIONAL SCREENS

The app truly serves as a holistic companion to visitors of the Samsung 837 space. In additional to serving up exploratory content, the app can assist in wayfinding, tracking ones progress, demo Samsung services, providing product information and so much more.

ADDITIONAL SCREENS

The app truly serves as a holistic companion to visitors of the Samsung 837 space. In additional to serving up exploratory content, the app can assist in wayfinding, tracking ones progress, demo Samsung services, providing product information and so much more.

ADDITIONAL SCREENS

The app truly serves as a holistic companion to visitors of the Samsung 837 space. In additional to serving up exploratory content, the app can assist in wayfinding, tracking ones progress, demo Samsung services, providing product information and so much more.

ADDITIONAL SCREENS

The app truly serves as a holistic companion to visitors of the Samsung 837 space. In additional to serving up exploratory content, the app can assist in wayfinding, tracking ones progress, demo Samsung services, providing product information and so much more.

ADDITIONAL SCREENS

The app truly serves as a holistic companion to visitors of the Samsung 837 space. In additional to serving up exploratory content, the app can assist in wayfinding, tracking ones progress, demo Samsung services, providing product information and so much more.

DETAILED STYLEGUIDE

While working through the creation of the Explore 837 App, it was critical to extend the Samsung brand but also to stay consistant by creating a tight visual system.

DETAILED STYLEGUIDE

While working through the creation of the Explore 837 App, it was critical to extend the Samsung brand but also to stay consistant by creating a tight visual system.

DETAILED STYLEGUIDE

While working through the creation of the Explore 837 App, it was critical to extend the Samsung brand but also to stay consistant by creating a tight visual system.

DETAILED STYLEGUIDE

While working through the creation of the Explore 837 App, it was critical to extend the Samsung brand but also to stay consistant by creating a tight visual system.

DETAILED STYLEGUIDE

While working through the creation of the Explore 837 App, it was critical to extend the Samsung brand but also to stay consistant by creating a tight visual system.

AR ACTIVATIONS

In addition to a robust app, we also concepted, designed and executed 5 Augmented Reality experiences that live within the core experience. These were all launched in tandemn with the unveiling of the Galaxy Note8 and Galaxy S9/S9+. Each experience promoted key features of the new mobile devices. 

AR ACTIVATIONS

In addition to a robust app, we also concepted, designed and executed 5 Augmented Reality experiences that live within the core experience. These were all launched in tandemn with the unveiling of the Galaxy Note8 and Galaxy S9/S9+. Each experience promoted key features of the new mobile devices. 

AR ACTIVATIONS

In addition to a robust app, we also concepted, designed and executed 5 Augmented Reality experiences that live within the core experience. These were all launched in tandemn with the unveiling of the Galaxy Note8 and Galaxy S9/S9+. Each experience promoted key features of the new mobile devices.

AR ACTIVATIONS

In addition to a robust app, we also concepted, designed and executed 5 Augmented Reality experiences that live within the core experience. These were all launched in tandemn with the unveiling of the Galaxy Note8 and Galaxy S9/S9+. Each experience promoted key features of the new mobile devices.

AR ACTIVATIONS

In addition to a robust app, we also concepted, designed and executed 5 Augmented Reality experiences that live within the core experience. These were all launched in tandemn with the unveiling of the Galaxy Note8 and Galaxy S9/S9+. Each experience promoted key features of the new mobile devices.