A DIGITAL SPACE FOR KIDS, PARENTS, & TEACHERS
MY ROLE: Strategy & Planning | User Research | Focus Groups | Creative Direction | Art Direction | UI/UX
TEAM: Strategist - Max Miner | Executive Creative Director - Ellen Wong | UX - JP Arsenault | Visual Design - Douglas Hernandez
AGENCY: RED Interactive
PROJECT GOAL: San Diego Zoo Kids was looking for an agency partner to help create a fun, immersive destination that connects kids with animals and their stories. RED worked with San Diego Zoo Kids to create a site that inspires and motivates children to care about wildlife and conservation topics, build SDZ Kids brand affinity, leverage existing brand assets and serve as a leading animal educational resource for kids, parents and teachers.
A DIGITAL SPACE FOR KIDS, PARENTS, & TEACHERS
MY ROLE: Strategy & Planning | User Research | Focus Groups | Creative Direction | Art Direction | UI/UX
TEAM: Strategist - Max Miner | Executive Creative Director - Ellen Wong | UX - JP Arsenault | Visual Design - Douglas Hernandez
AGENCY: RED Interactive
PROJECT GOAL: San Diego Zoo Kids was looking for an agency partner to help create a fun, immersive destination that connects kids with animals and their stories. RED worked with San Diego Zoo Kids to create a site that inspires and motivates children to care about wildlife and conservation topics, build SDZ Kids brand affinity, leverage existing brand assets and serve as a leading animal educational resource for kids, parents and teachers.
A DIGITAL SPACE FOR KIDS, PARENTS, & TEACHERS
MY ROLE: Strategy & Planning | User Research | Focus Groups | Creative Direction | Art Direction | UI/UX
TEAM: Strategist - Max Miner | Executive Creative Director - Ellen Wong | UX - JP Arsenault | Visual Design - Douglas Hernandez
AGENCY: RED Interactive
PROJECT GOAL: San Diego Zoo Kids was looking for an agency partner to help create a fun, immersive destination that connects kids with animals and their stories. RED worked with San Diego Zoo Kids to create a site that inspires and motivates children to care about wildlife and conservation topics, build SDZ Kids brand affinity, leverage existing brand assets and serve as a leading animal educational resource for kids, parents and teachers.
A DIGITAL SPACE FOR KIDS, PARENTS, & TEACHERS
MY ROLE: Strategy & Planning | User Research | Creative Direction | Art Direction | UI/UX
TEAM: Strategist - Max Miner | Executive Creative Director - Ellen Wong | UX - JP Arsenault | Visual Design - Douglas Hernandez
AGENCY: RED Interactive
PROJECT GOAL: San Diego Zoo Kids was looking for an agency partner to help create a fun, immersive destination that connects Kids with animals and their stories. RED worked with San Diego Zoo kids to create a site that inspires and motivates children to care about wildlife and conservation topics, build SDZ Kids brand affinity, leverage existing brand assets and serve as a leading animal educational resource for kids, parents and teachers.
A DIGITAL SPACE FOR KIDS, PARENTS, & TEACHERS
MY ROLE: Strategy & Planning | User Research | Focus Groups | Creative Direction | Art Direction | UI/UX
TEAM: Strategist - Max Miner | Executive Creative Director - Ellen Wong | UX - JP Arsenault | Visual Design - Douglas Hernandez
AGENCY: RED Interactive
PROJECT GOAL: San Diego Zoo Kids was looking for an agency partner to help create a fun, immersive destination that connects kids with animals and their stories. RED worked with San Diego Zoo Kids to create a site that inspires and motivates children to care about wildlife and conservation topics, build SDZ Kids brand affinity, leverage existing brand assets and serve as a leading animal educational resource for kids, parents and teachers.
THE APPROACH
Geared toward kids aged 3-11, we leveraged our reaserch insights to focus on an experience that accomplishes goals across such a wide range of ages. The new site surfaces assets and activities that entertain and inform younger children, while aging up 9-11 year olds who want to take a deeper dive into the educational resources available.
THE APPROACH
Geared toward kids aged 3-11, we leveraged our reaserch insights to focus on an experience that accomplishes goals across such a wide range of ages. The new site surfaces assets and activities that entertain and inform younger children, while aging up 9-11 year olds who want to take a deeper dive into the educational resources available.
THE APPROACH
Geared toward kids aged 3-11, we leveraged our reaserch insights to focus on an experience that accomplishes goals across such a wide range of ages. The new site surfaces assets and activities that entertain and inform younger children, while aging up 9-11 year olds who want to take a deeper dive into the educational resources available.
THE APPROACH
Geared toward kids aged 3-11, we leveraged our reaserch insights to focus on an experience that accomplishes goals across such a wide range of ages. The new site surfaces assets and activities that entertain and inform younger children, while aging up 9-11 year olds who want to take a deeper dive into the educational resources available.
WEBSITE EXPERIENCE
The redesigned website has a flattened site structure to highlight the lighter, entertaining content for younger children while giving older kids the option to “age up” with links to additional resources to learn more. Through analytics we were able to identify which activities audiences were engaging with most and make them more prominent within the primary navigation. Ultimately, this also makes the site content easier to digest for teachers and parents looking for educational activities at school and at home.
HOMEPAGE
ANIMAL DETAIL PAGE
ACTIVITIES LANDING PAGE
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