Adidas miCoach Elite Logo

miCOACH ELITE : TRAINING SYSTEM

MY ROLE:  Strategy & Planning  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Charudatta Wad  |  UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely  |  Visual Design - Ryan Duda
AGENCY:
  ISOBAR

PROJECT GOAL:  The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.

miCOACH ELITE : TRAINING SYSTEM

MY ROLE:  Strategy & Planning  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Charudatta Wad  |  UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely  |  Visual Design - Ryan Duda
AGENCY:  Isobar

PROJECT GOAL:  The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.

miCOACH ELITE : TRAINING SYSTEM

MY ROLE:  Strategy & Planning  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Charudatta Wad  |  UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely  |  Visual Design - Ryan Duda
AGENCY:  Isobar

PROJECT GOAL:  The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.

miCOACH ELITE : TRAINING SYSTEM

MY ROLE:  Strategy & Planning  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Charudatta Wad  |  UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely  |  Visual Design - Ryan Duda
AGENCY:  Isobar

PROJECT GOAL:  The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.

miCOACH ELITE : TRAINING SYSTEM

MY ROLE:  Strategy & Planning  |  Creative Direction  |  Art Direction  |  UI/UX  |  User Testing
TEAM:  Creative Technologists - Charudatta Wad  |  UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely  |  Visual Design - Ryan Duda
AGENCY:  Isobar

PROJECT GOAL:  The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.

MTS Intro Image

THE APPROACH

We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.

We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.

THE APPROACH

We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.

We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.

THE APPROACH

We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.

We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.

THE APPROACH

We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.

We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.

THE APPROACH

We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.

We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.

INTERACTION DESIGN

We worked in an agile methodology spanning 8 rigorous sprints. For each section of the app, we not only sketched a multitude of varient layouts and components, we also put together detailed functional specification documentation to be handed off to the development team.

TABLET APP EXPERIENCE

The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.

work-mts-app-sitemap

Tablet App Sitemap

Adidas MTS App Sketch

Select App Sketches

work-mts-app-wires

Select App Wireframes

TABLET APP EXPERIENCE

The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.

TABLET APP EXPERIENCE

The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.

MTS Screens

DESKTOP EXPERIENCE

While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:

  • Plan out daily training sessions over the span of an entire season, including individual drills and players associated
  • Review customizable data visualizations showing athlete and team over time
  • Analyze detailed statistics of an individual player and compare them to their global standings or other players

DESKTOP EXPERIENCE

While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:

  • Plan out daily training sessions over the span of an entire season, including individual drills and players associated
  • Review customizable data visualizations showing athlete and team over time
  • Analyze detailed statistics of an individual player and compare them to their global standings or other players

DESKTOP EXPERIENCE

While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:

  • Plan out daily training sessions over the span of an entire season, including individual drills and players associated
  • Review customizable data visualizations showing athlete and team over time
  • Analyze detailed statistics of an individual player and compare them to their global standings or other players

DESKTOP EXPERIENCE

While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:

  • Plan out daily training sessions over the span of an entire season, including individual drills and players associated
  • Review customizable data visualizations showing athlete and team over time
  • Analyze detailed statistics of an individual player and compare them to their global standings or other players

DESKTOP EXPERIENCE

While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:

  • Plan out daily training sessions over the span of an entire season, including individual drills and players associated
  • Review customizable data visualizations showing athlete and team over time
  • Analyze detailed statistics of an individual player and compare them to their global standings or other players

RECOGNTION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNTION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNTION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNTION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNTION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

The Hatch Awards

THE HATCH AWARDS
Gold in Innovation

CANNES LIONS
Silver in Storytelling

CANNES LIONS
Silver in Storytelling

The Hatch Awards

THE HATCH AWARDS
Gold in Unconventional Format

CANNES CYBER LIONS
Silver in User Experience

CANNES CYBER LIONS
Silver in User Experience

The Hatch Awards

THE HATCH AWARDS
Gold in Service Design Single Entry

CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice

CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice

CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice

CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice

© 2020 MARC LASSOFF. ALL RIGHTS RESERVED.
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