MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX | User Testing
TEAM: Creative Technologists - Charudatta Wad | UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely | Visual Design - Ryan Duda
AGENCY: ISOBAR
PROJECT GOAL: The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX | User Testing
TEAM: Creative Technologists - Charudatta Wad | UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely | Visual Design - Ryan Duda
AGENCY: Isobar
PROJECT GOAL: The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX | User Testing
TEAM: Creative Technologists - Charudatta Wad | UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely | Visual Design - Ryan Duda
AGENCY: Isobar
PROJECT GOAL: The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX | User Testing
TEAM: Creative Technologists - Charudatta Wad | UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely | Visual Design - Ryan Duda
AGENCY: Isobar
PROJECT GOAL: The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX | User Testing
TEAM: Creative Technologists - Charudatta Wad | UX - Jessica Holt-Carr, Mona Hakky, Jason Grigely | Visual Design - Ryan Duda
AGENCY: Isobar
PROJECT GOAL: The miCoach Elite system is used today by every club in the MLS and some of the best teams in the world. It is designed to track player performance for an entire team in real-time. The system includes a small data cell that fits into a pocket on the back between the shoulder blades. Connected by a series of sensors woven into the fabric, the cell transmits to a central computer over a wireless connection and is then displayed on the coach’s iPad. This iPad app and an accompanying desktop experience is what my team was tasked to create. The system provides coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and for the first time, power.
We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.
We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.
We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.
We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.
We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.
We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.
We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.
We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.
We were approached by Adidas to create a proof of concept to be used for professional soccer training. Was it even possible to get actual metrics from a player on the field in a single second and display them on an interface? We were able to do it in half a second. After proving our mettle in the first phase, we were hired to bring the sytem to life.
We spent 8 months working out of an Adidas R&D lab, collaborating with the marketing team, trainers from some of the most notable teams in the world, physicists and engineers to produce a product that would later help Germany win the World Cup.
We worked in an agile methodology spanning 8 rigorous sprints. For each section of the app, we not only sketched a multitude of varient layouts and components, we also put together detailed functional specification documentation to be handed off to the development team.
The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.
Tablet App Sitemap
Select App Sketches
Select App Wireframes
The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.
The app was designed exclusively for the iPad and had a variety of modes to assist in daily training. It is completely customizable from club branding and team management, down to UI controls that switch sides based on left or right handed preference.
While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:
While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:
While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:
While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:
While the iPad app is focused on activity on the filed, we also created a robust desktop experience used for the planning, management and post analysis of training sessions. These advanced tools let a coach:
I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.
I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.
I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.
I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.
I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.
THE HATCH AWARDS
Gold in Innovation
CANNES LIONS
Silver in Storytelling
CANNES LIONS
Silver in Storytelling
THE HATCH AWARDS
Gold in Unconventional Format
CANNES CYBER LIONS
Silver in User Experience
CANNES CYBER LIONS
Silver in User Experience
THE HATCH AWARDS
Gold in Service Design Single Entry
CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice
CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice
CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice
CANNES CYBER LIONS
Silver in Overall Aesthetic Design / Best Practice
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