MARC LASSOFF

SANTA CRUZ, CALIFORNIA

I'm a global design leader based in the Bay Area with over 20 years of experience spanning agencies, in-house, and global teams. I currently lead a distributed team of visual and content designers at Intuit across the US, APAC, Canada, and LATAM. My work sits at the intersection of brand, marketing, and AI experience design. My team builds the web surfaces, content systems, motion assets, and messaging infrastructure that connect Intuit's highest-priority products to the customers who need them, from SMBs discovering QuickBooks for the first time to CFOs evaluating enterprise platforms to accountants migrating their entire practice.

Before Intuit, I spent over a decade at agencies like RED, Mullen, Isobar, leading digital experience work for clients including Adidas, National Geographic, Samsung, Under Armour, and Disney. That's where I developed a deep respect for craft, a bias for what's technically possible, and the belief that the best design work earns its place in the business by moving numbers.

I lead with situational awareness, adapting to the person, the team, and the moment rather than running a fixed playbook. I care about raising the craft bar, building systems that scale quality, and developing designers who think strategically, not just execute well.

MARC LASSOFF

SANTA CRUZ, CALIFORNIA

I'm a global design leader based in the Bay Area with over 20 years of experience spanning agencies, in-house, and global teams. I currently lead a distributed team of visual and content designers at Intuit across the US, APAC, Canada, and LATAM. My work sits at the intersection of brand, marketing, and AI experience design. My team builds the web surfaces, content systems, motion assets, and messaging infrastructure that connect Intuit's highest-priority products to the customers who need them, from SMBs discovering QuickBooks for the first time to CFOs evaluating enterprise platforms to accountants migrating their entire practice.

Before Intuit, I spent over a decade at agencies like RED, Mullen, Isobar, leading digital experience work for clients including Adidas, National Geographic, Samsung, Under Armour, and Disney. That's where I developed a deep respect for craft, a bias for what's technically possible, and the belief that the best design work earns its place in the business by moving numbers.

I lead with situational awareness, adapting to the person, the team, and the moment rather than running a fixed playbook. I care about raising the craft bar, building systems that scale quality, and developing designers who think strategically, not just execute well.

MARC LASSOFF

SANTA CRUZ, CALIFORNIA

I'm a global design leader based in the Bay Area with over 20 years of experience spanning agencies, in-house, and global teams. I currently lead a distributed team of visual and content designers at Intuit across the US, APAC, Canada, and LATAM. My work sits at the intersection of brand, marketing, and AI experience design. My team builds the web surfaces, content systems, motion assets, and messaging infrastructure that connect Intuit's highest-priority products to the customers who need them, from SMBs discovering QuickBooks for the first time to CFOs evaluating enterprise platforms to accountants migrating their entire practice.

Before Intuit, I spent over a decade at agencies like RED, Mullen, Isobar, leading digital experience work for clients including Adidas, National Geographic, Samsung, Under Armour, and Disney. That's where I developed a deep respect for craft, a bias for what's technically possible, and the belief that the best design work earns its place in the business by moving numbers.

I lead with situational awareness, adapting to the person, the team, and the moment rather than running a fixed playbook. I care about raising the craft bar, building systems that scale quality, and developing designers who think strategically, not just execute well.

MARC LASSOFF

SANTA CRUZ, CALIFORNIA

I'm a global design leader based in the Bay Area with over 20 years of experience spanning agencies, in-house, and global teams. I currently lead a distributed team of visual and content designers at Intuit across the US, APAC, Canada, and LATAM My work sits at the intersection of brand, marketing, and AI experience design. My team builds the web surfaces, content systems, motion assets, and messaging infrastructure that connect Intuit's highest-priority products to the customers who need them, from SMBs discovering QuickBooks for the first time to CFOs evaluating enterprise platforms to accountants migrating their entire practice.

Before Intuit, I spent over a decade at agencies like RED, Mullen, Isobar, leading digital experience work for clients including Adidas, National Geographic, Samsung, Under Armour, and Disney. That's where I developed a deep respect for craft, a bias for what's technically possible, and the belief that the best design work earns its place in the business by moving numbers.

I lead with situational awareness, adapting to the person, the team, and the moment rather than running a fixed playbook. I care about raising the craft bar, building systems that scale quality, and developing designers who think strategically, not just execute well.

MARC LASSOFF

SANTA CRUZ, CALIFORNIA

I'm a global design leader based in the Bay Area with over 20 years of experience spanning agencies, in-house, and global teams. I currently lead a distributed team of visual and content designers at Intuit across the US, APAC, Canada, and LATAM My work sits at the intersection of brand, marketing, and AI experience design. My team builds the web surfaces, content systems, motion assets, and messaging infrastructure that connect Intuit's highest-priority products to the customers who need them, from SMBs discovering QuickBooks for the first time to CFOs evaluating enterprise platforms to accountants migrating their entire practice.

Before Intuit, I spent over a decade at agencies like RED, Mullen, Isobar, leading digital experience work for clients including Adidas, National Geographic, Samsung, Under Armour, and Disney. That's where I developed a deep respect for craft, a bias for what's technically possible, and the belief that the best design work earns its place in the business by moving numbers.

I lead with situational awareness, adapting to the person, the team, and the moment rather than running a fixed playbook. I care about raising the craft bar, building systems that scale quality, and developing designers who think strategically, not just execute well.

AREAS OF FOCUS

AREAS OF FOCUS

AREAS OF FOCUS

AREAS OF FOCUS

AREAS OF FOCUS

Creative Leadership

Talent Development

AI-Augmented Workflows

Creative Leadership

Talent Development

AI-Augmented Workflows

Creative Leadership

Talent Development

AI-Augmented Workflows

Creative Leadership

Talent Development

AI-Augmented Workflows

Creative Leadership

Talent Development

AI-Augmented Workflows
 

B2B & B2C Marketing

Creative & Art Direction

Creative Strategy

B2B & B2C Marketing

Creative & Art Direction

Creative Strategy

B2B & B2C Marketing

Creative & Art Direction

Creative Strategy

B2B & B2C Marketing

Creative & Art Direction

Creative Strategy

B2B & B2C Marketing

Creative & Art Direction

Creative Strategy

E2E Experience Design

Web Experience Design

Product & Service Design

E2E Experience Design

Web Experience Design

Product & Service Design

E2E Experience Design

Web Experience Design

Product & Service Design

E2E Experience Design

Web Experience Design

Product & Service Design

E2E Experience Design

Web Experience Design

Product & Service Design

BRANDS I'VE PARTNERED WITH

Over the years, I have worked at various agencies and collaborated with a number of brands in a wide range of industries. 

BRANDS I'VE PARTNERED WITH

Over the years, I have worked at various agencies and collaborated with a number of brands in a wide range of industries. 

BRANDS I'VE PARTNERED WITH

Over the years, I have worked at various agencies and collaborated with a number of brands in a wide range of industries. 

BRANDS I'VE PARTNERED WITH

Over the years, I have worked at various agencies and collaborated with a number of brands in a wide range of industries. 

BRANDS I'VE PARTNERED WITH

Over the years, I have worked at various agencies and collaborated with a number of brands in a wide range of industries.