National Geographic : Killing Kennedy Site

KILLING KENNEDY

PROJECT GOAL: What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. KennedyandOswald.com tells the stories of two men whose lives are forever connected by one terrible moment.

KILLING KENNEDY

PROJECT GOAL: What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. KennedyandOswald.com tells the stories of two men whose lives are forever connected by one terrible moment.

KILLING KENNEDY

PROJECT GOAL: What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. KennedyandOswald.com tells the stories of two men whose lives are forever connected by one terrible moment.

KILLING KENNEDY

PROJECT GOAL: What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. KennedyandOswald.com tells the stories of two men whose lives are forever connected by one terrible moment.

KILLING KENNEDY

PROJECT GOAL: What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits. KennedyandOswald.com tells the stories of two men whose lives are forever connected by one terrible moment.

THE APPROACH

The team's goal was to make the dividing line between creativity and technology indistinguishable. We focused on the experience first, creating an interaction mechanism that also served as a narrative device. Not just create another parallax site, but a responsive, cross-platform experience that draws visitors in as they scroll.

The process of this project was like no other. From sketches to wires and storyboards, we had to come up with a way to visualize a massive amount of content. We locked ourselves in a room and began to create vertical compositions of imagery, text and doodles to bring it to life.

THE APPROACH

The team's goal was to make the dividing line between creativity and technology indistinguishable. We focused on the experience first, creating an interaction mechanism that also served as a narrative device. Not just create another parallax site, but a responsive, cross-platform experience that draws visitors in as they scroll.

The process of this project was like no other. From sketches to wires and storyboards, we had to come up with a way to visualize a massive amount of content. We locked ourselves in a room and began to create vertical compositions of imagery, text and doodles to bring it to life.

THE APPROACH

The team's goal was to make the dividing line between creativity and technology indistinguishable. We focused on the experience first, creating an interaction mechanism that also served as a narrative device. Not just create another parallax site, but a responsive, cross-platform experience that draws visitors in as they scroll.

The process of this project was like no other. From sketches to wires and storyboards, we had to come up with a way to visualize a massive amount of content. We locked ourselves in a room and began to create vertical compositions of imagery, text and doodles to bring it to life.

VISUAL STYLE

At the start of the project, we took a deep dive into the aesthetics of the various time periods that Kennedy lived. After days of looking through books and researching online, we decided to focus on the Googie style of the 1970's. From typography used to unique shapes and old paper textures, this style was injected wherever possible.

VISUAL STYLE

At the start of the project, we took a deep dive into the aesthetics of the various time periods that Kennedy lived. After days of looking through books and researching online, we decided to focus on the Googie style of the 1970's. From typography used to unique shapes and old paper textures, this style was injected wherever possible.

VISUAL STYLE

At the start of the project, we took a deep dive into the aesthetics of the various time periods that Kennedy lived. After days of looking through books and researching online, we decided to focus on the Googie style of the 1970's. From typography used to unique shapes and old paper textures, this style was injected wherever possible.

VISUAL STYLE

At the start of the project, we took a deep dive into the aesthetics of the various time periods that Kennedy lived. After days of looking through books and researching online, we decided to focus on the Googie style of the 1970's. From typography used to unique shapes and old paper textures, this style was injected wherever possible.

VISUAL STYLE

At the start of the project, we took a deep dive into the aesthetics of the various time periods that Kennedy lived. After days of looking through books and researching online, we decided to focus on the Googie style of the 1970's. From typography used to unique shapes and old paper textures, this style was injected wherever possible.