CURRY 4 : MORE FUN – SNAPCHAT GAME

MY ROLE:  Creative Direction  |  Art Direction  |  Game Design  |  User Flows  |  Interaction Design  |  UI/UX
TEAM:  Executive Creative Director - Roni Sebastian  |  Game Developer - Andrew Dowis  |  Sound Design - Lance Montgomery
AGENCY:  RED Interactive

PROJECT GOAL:  Are you as fast as Curry? The game leverages a simple and addictive gameplay where players must tap the screen repeatedly to keep the ball afloat and sink as many shots before the shot clock expires.

To promote the launch of the new Under Armour Curry 4 basketball shoes, a special bonus item can appear in the shape of the Curry 4 More Fun. Capturing this item allows the players' entry into a sweepstakes to win a pair of their very own.

This game was created in 6 weeks and saw an average session of almost 4 minutes.

CURRY 4 : MORE FUN – SNAPCHAT GAME

MY ROLE:  Creative Direction  |  Art Direction  |  Game Design  |  User Flows  |  Interaction Design  |  UI/UX
TEAM:  Executive Creative Director - Roni Sebastien  |  Game Developer - Andrew Dowis  |  Sound Design - Lance Montgomery
AGENCY:  RED Interactive

PROJECT GOAL:  Are you as fast as Curry? The game leverages a simple and addictive gameplay where players must tap the screen repeatedly to keep the ball afloat and sink as many shots before the shot clock expires.

To promote the launch of the new Under Armour Curry 4 basketball shoes, a special bonus item can appear in the shape of the Curry 4 More Fun. Capturing this item allows the players' entry into a sweepstakes to win a pair of their very own.

This game was created in 6 weeks and saw an average session of almost 4 minutes.

CURRY 4 : 
MORE FUN – SNAPCHAT GAME

MY ROLE:  Creative Direction  |  Art Direction  |  Game Design  |  User Flows  |  Interaction Design  |  UI/UX
TEAM:  Executive Creative Director - Roni Sebastien  |  Game Developer - Andrew Dowis  |  Sound Design - Lance Montgomery
AGENCY:  RED Interactive

PROJECT GOAL:  Are you as fast as Curry? The game leverages a simple and addictive gameplay where players must tap the screen repeatedly to keep the ball afloat and sink as many shots before the shot clock expires.

To promote the launch of the new Under Armour Curry 4 basketball shoes, a special bonus item can appear in the shape of the Curry 4 More Fun. Capturing this item allows the players' entry into a sweepstakes to win a pair of their very own.

This game was created in 6 weeks and saw an average session of almost 4 minutes.

CURRY 4 : MORE FUN – SNAPCHAT GAME

MY ROLE:  Creative Direction  |  Art Direction  |  Game Design  |  User Flows  |  Interaction Design  |  UI/UX
TEAM:  Executive Creative Director - Roni Sebastien  |  Game Developer - Andrew Dowis  |  Sound Design - Lance Montgomery
AGENCY:  RED Interactive

PROJECT GOAL:  Are you as fast as Curry? The game leverages a simple and addictive gameplay where players must tap the screen repeatedly to keep the ball afloat and sink as many shots before the shot clock expires.

To promote the launch of the new Under Armour Curry 4 basketball shoes, a special bonus item can appear in the shape of the Curry 4 More Fun. Capturing this item allows the players' entry into a sweepstakes to win a pair of their very own.

This game was created in 6 weeks and saw an average session of almost 4 minutes.

CURRY 4 : MORE FUN SNAPCHAT GAME

MY ROLE:  Creative Direction  |  Art Direction  |  Game Design  |  User Flows  |  Interaction Design  |  UI/UX
TEAM:  Executive Creative Director - Roni Sebastien  |  Game Developer - Andrew Dowis  |  Sound Design - Lance Montgomery
AGENCY:  RED Interactive

PROJECT GOAL:  Are you as fast as Curry? The game leverages a simple and addictive gameplay where players must tap the screen repeatedly to keep the ball afloat and sink as many shots before the shot clock expires.

To promote the launch of the new Under Armour Curry 4 basketball shoes, a special bonus item can appear in the shape of the Curry 4 More Fun. Capturing this item allows the players' entry into a sweepstakes to win a pair of their very own.

This game was created in 6 weeks and saw an average session of almost 4 minutes.

UA Curry 4 Intro Image

HOW IT WORKS

Played from a side perspective, you must tap the screen to keep the ball in the air and make baskets. Once a shot is made on the right-side, a left hoop appears and game play changes direction and so on. Scoring a basket keeps the game going, replenishing the clock and allowing for more points to be scored. Once the clock is completely depleted, the game is over.

HOW IT WORKS

Played from a side perspective, you must tap the screen to keep the ball in the air and make baskets. Once a shot is made on the right-side, a left hoop appears and game play changes direction and so on. Scoring a basket keeps the game going, replenishing the clock and allowing for more points to be scored. Once the clock is completely depleted, the game is over.

work-curry4-flow-2

START SCREEN

UA Curry 4 Start Screen

GAME INSTRUCTIONS

UA Curry 4 Tutorial Screen

GAMEPLAY

UA Curry 4 Gameplay Screen

GAME OVER SCREEN

UA Curry 4 Game Over Screen

SWEEPSTAKES ENTRY SCREEN

UA Curry 4 Sweeps Screen

LEADERBOARD

UA Curry 4 Leaderboard Screen

RECOGNITION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNITION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNITION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

RECOGNITION

I was extremely fortunate to collaborate with amazingly talented people on this project and recognized by some prestigious organizations.

recognition-shorty-awards

THE SHORTY AWARDS
Finalist in Mobile Campaign

THE SHORTY AWARDS
Finalist in Mobile Campaign

THE SHORTY AWARDS
Finalist in Mobile Campaign

THE SHORTY AWARDS
Finalist in Mobile Campaign

THE SHORTY AWARDS
Finalist in Mobile Campaign

© 2020 MARC LASSOFF. ALL RIGHTS RESERVED.
ALL CONTENT IS EXCLUSIVELY FOR PRIVATE USAGE AND NON-COMMERCIAL PURPOSES.