Adidas : D-Rose Campaign Website

ALL IN FOR D ROSE : CAMPAIGN SITE

PROJECT GOAL: In the spring of 2013, Derrick Rose suffered a devastating knee injury. I worked on a team to collaborate with Adidas to launch a program called #TheReturn that encouraged fans worldwide to use social media to show their support for Derrick as he rehabbed and worked his way back onto the court. The program was timed to launch with the release of the Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.

ALL IN FOR D ROSE : CAMPAIGN SITE

PROJECT GOAL: In the spring of 2013, Derrick Rose suffered a devastating knee injury. I worked on a team to collaborate with Adidas to launch a program called #TheReturn that encouraged fans worldwide to use social media to show their support for Derrick as he rehabbed and worked his way back onto the court. The program was timed to launch with the release of the Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.

ALL IN FOR D ROSE :
CAMPAIGN SITE

PROJECT GOAL: In the spring of 2013, Derrick Rose suffered a devastating knee injury. I worked on a team to collaborate with Adidas to launch a program called #TheReturn that encouraged fans worldwide to use social media to show their support for Derrick as he rehabbed and worked his way back onto the court. The program was timed to launch with the release of the Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.

ALL IN FOR D ROSE : CAMPAIGN SITE

PROJECT GOAL: In the spring of 2013, Derrick Rose suffered a devastating knee injury. I worked on a team to collaborate with Adidas to launch a program called #TheReturn that encouraged fans worldwide to use social media to show their support for Derrick as he rehabbed and worked his way back onto the court. The program was timed to launch with the release of the Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.

ALL IN FOR D ROSE :
CAMPAIGN SITE

PROJECT GOAL: In the spring of 2013, Derrick Rose suffered a devastating knee injury. I worked on a team to collaborate with Adidas to launch a program called #TheReturn that encouraged fans worldwide to use social media to show their support for Derrick as he rehabbed and worked his way back onto the court. The program was timed to launch with the release of the Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.

THE APPROACH

The timeline was fast and furious in order to remain timely during Derrick's injury. We relocated our small team consisting of creative, ux and dev into a room to be as efficient as possible. The campaign site went ive after 6 weeks and was a huge success with a combined total of over 12 million mentions of #theReturn across social media properties.

CAMPAIGN SITE SCREENS

In the end, we created a responsive site that served as a content hub for lots of great Adidas and D Rose content. This included e-commerce hookups, training videos, social posts and episodic content.

#THERETURN

Through all channels, fans were prompted to show their support via #thereturn. The love and support went beyond expectations. Fans posted images, tweeted and wrote heartfelt messages and we were there to capture all of it. The site included a social aggregator for showcasing this fan support activity. Additionally, if fans connected to the campaign site via facebook, we dynamically turned their profile photos red to represent that they were part of the movement.

#THERETURN

Through all channels, fans were prompted to show their support via #thereturn. The love and support went beyond expectations. Fans posted images, tweeted and wrote heartfelt messages and we were there to capture all of it. The site included a social aggregator for showcasing this fan support activity. Additionally, if fans connected to the campaign site via facebook, we dynamically turned their profile photos red to represent that they were part of the movement.

#THERETURN

Through all channels, fans were prompted to show their support via #thereturn. The love and support went beyond expectations. Fans posted images, tweeted and wrote heartfelt messages and we were there to capture all of it. The site included a social aggregator for showcasing this fan support activity. Additionally, if fans connected to the campaign site via facebook, we dynamically turned their profile photos red to represent that they were part of the movement.

#THERETURN

Through all channels, fans were prompted to show their support via #thereturn. The love and support went beyond expectations. Fans posted images, tweeted and wrote heartfelt messages and we were there to capture all of it. The site included a social aggregator for showcasing this fan support activity. Additionally, if fans connected to the campaign site via facebook, we dynamically turned their profile photos red to represent that they were part of the movement.

#THERETURN

Through all channels, fans were prompted to show their support via #thereturn. The love and support went beyond expectations. Fans posted images, tweeted and wrote heartfelt messages and we were there to capture all of it. The site included a social aggregator for showcasing this fan support activity. Additionally, if fans connected to the campaign site via facebook, we dynamically turned their profile photos red to represent that they were part of the movement.