ALL NEW BUDLIGHT.COM
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX
TEAM: UX - Stephen Kurshner | Visual Design - Aaron Kim
AGENCY: RED Interactive
PROJECT GOAL: In 2017, Bud Light introduced its new creative platform based on Friendship. Our objective was to help them manifest this positioning across an updated Budlight.com and compliment it with a fresh look that aligns with America's number one beer brand.
My role was to collaborate with the Bud Light client team, push the art direction, oversee the visual design and UX team, and work with the developers to ensure proper execution.
ALL NEW BUDLIGHT.COM
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX
TEAM: UX - Stephen Kurshner | Visual Design - Aaron Kim
AGENCY: RED Interactive
PROJECT GOAL: In 2017, Bud Light introduced its new creative platform based on Friendship. Our objective was to help them manifest this positioning across an updated Budlight.com and compliment it with a fresh look that aligns with America's number one beer brand.
My role was to collaborate with the Bud Light client team, push the art direction, oversee the visual design and UX team, and work with the developers to ensure proper execution.
ALL NEW BUDLIGHT.COM
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX
TEAM: UX - Stephen Kurshner | Visual Design - Aaron Kim
AGENCY: RED Interactive
PROJECT GOAL: In 2017, Bud Light introduced its new creative platform based on Friendship. Our objective was to help them manifest this positioning across an updated Budlight.com and compliment it with a fresh look that aligns with America's number one beer brand.
My role was to collaborate with the Bud Light client team, push the art direction, oversee the visual design and UX team, and work with the developers to ensure proper execution.
ALL NEW BUDLIGHT.COM
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX
TEAM: UX - Stephen Kurshner | Visual Design - Aaron Kim
AGENCY: RED Interactive
PROJECT GOAL: In 2017, Bud Light introduced its new creative platform based on Friendship. Our objective was to help them manifest this positioning across an updated Budlight.com and compliment it with a fresh look that aligns with America's number one beer brand.
My role was to collaborate with the Bud Light client team, push the art direction, oversee the visual design and UX team, and work with the developers to ensure proper execution.
ALL NEW BUDLIGHT.COM
MY ROLE: Strategy & Planning | Creative Direction | Art Direction | UI/UX
TEAM: UX - Stephen Kurshner | Visual Design - Aaron Kim
AGENCY: RED Interactive
PROJECT GOAL: In 2017, Bud Light introduced its new creative platform based on Friendship. Our objective was to help them manifest this positioning across an updated Budlight.com and compliment it with a fresh look that aligns with America's number one beer brand.
My role was to collaborate with the Bud Light client team, push the art direction, oversee the visual design and UX team, and work with the developers to ensure proper execution.
WEBSITE EXPERIENCE
Paired up with a fantastic team, we redesigned Budlight.com to provide a more modern look and functionality that’s more premium. Their site needed to be relevant seasonally, tell a compelling brand story and provide value to consumers in the form of high quality and exclusive content. The incorporation of a modular approach has helped significantly in making timely updates and spinning up new pages.
WEBSITE EXPERIENCE
Paired up with a fantastic team, we redesigned Budlight.com to provide a more modern look and functionality that’s more premium. Their site needed to be relevant seasonally, tell a compelling brand story and provide value to consumers in the form of high quality and exclusive content. The incorporation of a modular approach has helped significantly in making timely updates and spinning up new pages.
HOMEPAGE
BEER DETAIL PAGE
BEER FAMILY PAGE
© 2020 MARC LASSOFF. ALL RIGHTS RESERVED.
ALL CONTENT IS EXCLUSIVELY FOR PRIVATE USAGE AND NON-COMMERCIAL PURPOSES.